Effective Date: 1 January 2024

Allurance Private Limited (referred to as "Allurance," "we," "us," or "our") values your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you access our website, allurance.co, or use our services. By using our services, you consent to the practices described in this policy.

1. Information We Collect

We collect the following types of information:

1. Personal Information: Information that can identify you, such as your name, email address, phone number, billing address, and shipping address, when you place an order or create an account.

2. Payment Information: Payment details provided during transactions. Note that we do not store your payment card details; these are processed by third-party payment gateways.

3. Device and Technical Information: Data such as IP address, browser type, operating system, and device information to enhance user experience.

4. Usage Data: Information about how you interact with our website, including pages visited, time spent, and navigation patterns.

5. Cookies and Tracking Technologies: Cookies, web beacons, and other technologies to improve website functionality and analyse user behaviour. You can manage cookies through your browser settings.

2. How We Use Your Information

We use the information we collect for the following purposes:

1. Order Fulfilment: To process and deliver your orders, including notifications about order status.

2. Customer Support: To respond to your inquiries, resolve issues, and improve our services.

3. Marketing and Promotions: To send promotional offers, newsletters, and updates about our products and services (with your consent).

4. Personalization: To tailor your user experience based on your preferences and browsing history.

5. Compliance: To comply with legal obligations and protect against fraud or misuse.

6. Analytics: To understand user behaviour and improve website functionality and services.

3. Sharing of Information

We do not sell or rent your personal information. However, we may share your data in the following cases:

1. Service Providers: With third-party vendors (e.g., payment processors, shipping companies) who assist us in operating our business.

2. Legal Requirements: When required by law or to protect our legal rights and comply with a judicial proceeding, court order, or legal process.

3. Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

4. Consent: With your explicit consent, we may share your information for specific purposes.

4. Data Security

We implement appropriate technical and organizational measures to safeguard your personal information from unauthorized access, loss, misuse, or alteration. These include:

1. Secure servers and encryption protocols for data transmission.

2. Regular security audits and monitoring.

3. Restricted access to sensitive information to authorized personnel only.

While we strive to protect your data, no system is entirely secure. You acknowledge that you use our website at your own risk.

5. Your Rights

As a user, you have the following rights concerning your personal information:

1. Access: To request access to the personal data we hold about you.

2. Correction: To update or correct inaccurate or incomplete information.

3. Deletion: To request the deletion of your data (subject to legal obligations).

4. Marketing Preferences: To opt out of marketing communications at any time by clicking "unsubscribe" in our emails or contacting us.

5. Cookies: To manage or block cookies through your browser settings.

To exercise any of these rights, contact us at rahul.mehta@allurance.co.

6. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of such websites. We encourage you to review the privacy policies of these third parties.

7. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a minor, please contact us to delete it.

8. Retention of Data

We retain your personal information only as long as necessary to fulfil the purposes outlined in this Privacy Policy or comply with legal obligations. Once no longer required, data will be securely deleted or anonymized.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. The "Effective Date" at the top of this document will indicate the latest revision. By continuing to use our website after updates, you agree to the revised policy.

10. Contact Us

If you have any questions or concerns regarding this Privacy Policy, please contact us at:

• Email: rahul.mehta@allurance.co

• Registered Address: Keshav Nagar, Backside Gugga Maadi, Samana, Patiala, Punjab-140401

Thank you for trusting Allurance. We are committed to safeguarding your privacy and providing a secure shopping experience.